It's amazing what a gimmicky marriage announcement can do for a really shit song. In just 42 minutes of its release, Cheryl Cole's new single 'Crazy Stupid Love' (featuring Tine Tempah) stormed straight to the top of the UK iTunes chart yesterday.
Public perception of the song has been very underwhelming. It's also interesting that Rita and Geri are the only UK females to shore the four UK number one's.
Their underwhelming album sales have never been reflective of their chart successes. In fact, Rita's debut barely scraped the 300K mark. In the grand scheme of things, this just shows that having a chuck load of number ones is not always a true portrayal of an artists overall selling power or quality.
Here's hoping Cheryl hits the mark with her follow-up single because she certainly can do a whole lot better than this (she wouldn't be my guilty pleasure otherwise). 'Crazy Stupid Love' serves as the lead single from her fourth studio album 'Only Human', slated to drop in November.