Nicole Scherzinger premieres 'Bang' video...

I don't know what is going on with this girls career. She clearly wants to give something to the fans though, starting with the video for her new single 'Bang.'

The video consists of filtered lights and sees Nicole bumping and grinding alongside a male dancer. The steamy and seductive nature of the choreo gives the visual a Ciara kind of vibe. Maybe even some Beyoncé too.

The video was very simple but it works. Unfortunately for Nicole, this song will be paid dust. Why settle for this when she could have dropped a better single like 'Electric Blue'? Her team really don't want to see her win. She has no sense of direction when it comes to her music career. She has been taking the West End stage by storm, playing  Grizabella in Andrew Lloyd Webber's record-breaking musical 'Cats,' so it's just as well she always has a career back-up plan. After all, it's becoming more evident that this music thing is never going to happen for her, as talented as she may be.

Thoughts?

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