Aaliyah's mother Diane Haughton and her brother Rashad have teamed up with perfume company Xyrena to launch her first ever official scent, titled 'Aaliyah by Xyrena.'
This was a thoughtful tribute but she had no input in the fragrance so it doesn't truly embody her real personal taste in my opinion. I'm not knocking it, but that's just how I feel. They practically just tagged her name onto a bottle and called it a day. I would have preferred a new album to be honest, but at least fans have something I guess. Here's the commercial for it below.
The official press release reads:
Aaliyah™ by Xyrena is the first and only official fragrance tribute to the Princess of R&B. Developed in close collaboration with Diane & Rashad Haughton (the late singer and actress’s mother and brother), Xyrena crafted a true aromatic tribute inspired by actual fragrances Aaliyah wore. Aaliyah by Xyrena is unisex but leans masculine, as Aaliyah favored traditional men’s scents in line with her signature, sexy tomboy image.The scent retails for $64, and is now available for pre-order, with shipments beginning in mid-October. Five percent of gross sales will be donated to The Aaliyah Memorial Fund. Check out the full press release here.