The enormity of Rihanna's $25 million dollar Samsung deal has now come to light in a major way. Find out how inside.
Those keys end up unlocking information about free tickets to her 'ANTi' world tour (worth $300). Others received Samsung Note5 phones (worth $700) in the mail. Some of the phones were given away yesterday by Samsung. The Keyholder states that their "patience has finally been rewarded."
No one is being patient about her album. It's just something that is being tolerated because no one has a choice. Other prizes are expected to be given away to the Navy, with sweepstakes coming to an end on December 31st. The concept is cute and fun for the stans. However, it's kind of pointless since she's obviously just using it to stall for time.
omfgggggggg that was the scariest thing that ever happened to me. #ANTIdiaRy pic.twitter.com/G2Fj2kVb0A— josh edwards (@joshuedwrds) December 17, 2015
The phone had these 3 pictures in the gallery. I'll upload the full pictures later. #ANTIDiaRy 🎈 @IAmTheKeyHolder pic.twitter.com/nF03TDEfU2— tay (@rudeboytaylor) December 17, 2015
A fan encounter from yesterday's NYC 'ANTi Experience':This is the fucking coolest most mysterious shit ever I'm in love with this era @IAmTheKeyHolder #ANTIdiaRy pic.twitter.com/weXYnMpFmC— ⠕⠺⠑⠝ (@OwenLauer) December 17, 2015