Rihanna's new album
'ANTi' is
predicted to sell 95K - 105K in pure sales during its first full week of availability. This will be bumped up to 120-130K by streaming.
Daaayuuum.
Unfortunately, the album debuts at number 27 on the Billboard 200 this week for being on
Tidal too early. It was only available for one day of the tracking week, pushing 15,896 album units (streaming and sales).
'ANTi' is expected to top the chart next week with a predicted tally of 125,000 units, but this is still very low for an artist of Rihanna's calibre.
A Platinum
certified album selling that much in the first week? Can you see the issue here? Tidal claims that 400,000 of their subscribers “purchased” the album (on top of the million free downloads offered by
Samsung). Putting aside all the mockery, lead single
'Work' is already a massive hit globally debuting at number nine on the Billboard Hot 100.
