Friday, 8 November 2019

Tinashe signs with Jay Z’s Roc Nation.

New era, new management
Tinashe maneuvered her way out of a shitty contract with RCA and now Billboard confirms she has signed a management deal with Jay Z’s Roc Nation. In September, producer Hitmaka was first to reveal this signing with HipHop-N-More. However, Tinashe later denied the rumors to TMZ. It should also be made clear that Tinashe is still an independent artist. She is just being managed by the label in the hopes of gaining better marketing and promotion.  It's hard to say if this will give her that much needed career boost, because truth be told, her career has been one long struggle. RCA refused to promote 'Joyride' and failed to give her any sort of budget for the album. She had to spend her OWN funds for music videos, performances, and studio time. New management was very much needed at this point.

Roc Nation are no miracle workers. But hopefully they don't subject her to embarrassing debacles like old management did. Remember the one where they had her licking a mini toilet in pictures? Because yeah... that was actually a good idea.
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