Monday, 20 January 2020

Beyoncé's Adidas x Ivy Park roll-out is everything.

Bey is a mood.
Beyoncé playfully debuted every look of her new Adidas x Ivy Park collection, which has been selling out with the quickness.

Bey launched her collection on Saturday (January 18th). The campaign and carefully crafted roll out saw Bey gifting selected celebrities orange and burgundy PR boxes filled with pieces from the collection, which is said to be the most coveted package in Hollywood.

These videos were giving me life, and she has some nice pieces up there. I swear, we better get this same promo energy for her next album. Variety also reports that she has signed a new lucrative deal with Sony/ATV Music Publishing. As for the promo clips, it's also refreshing to see a curvy and voluptuous physique advocating athletic wear as opposed to a model that has the conventionally muscular build to represent the clothing.

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