Tuesday, 10 November 2020

Beyoncé partners with fitness brand Peloton.

Beyoncé announces a HBCU-linked partnership with Peloton, the world's leading interactive fitness platform. 

They will work closely to create a series of themed workout experiences, providing Homecoming themed classes across multiple fitness categories. These include indoor cycling, running, strength, bootcamp, yoga and meditation. She will also be gifting subscriptions to students at historically black colleges and universities and touch upon areas of importance to her. These include music, movement, fitness and wellness. Beyoncé's brand has been popping lately! Her music became the staple of celebration across the country during election week, three Vogue covers were released and her Ivy Park x Adidas line has been getting some major PR. This being Beyoncé, you just know it isn't going to stop there either...

Read the full press release with statements here.
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