Blue Ivy is almost as tall as mom Beyoncé in new Ivy Park Rodeo kids commercial...

It's insane how Blue Ivy is almost as tall as her mother Beyoncé. What the hell are they putting in the potatoes?! Blue's sudden growth spurt has apparently distracted everyone from Bey revisiting the 70s with this flaming Farrah Fawcett wig. Bey was joined by the nine-year-old and four-year-old twins Rumi and Sir in a new commercial introducing the new Ivy Park x Adidas kids line. The line launches August 19th and select stores globally August 20th.

So cute. Her kids are growing up fast.

Bey spoke about the kids range in her recent interview with Harper's Bazaar. "I’m excited that Ivy Park x Adidas will now feature kids’ clothing with this drop," she said. "On our family vacations, we love to coordinate our outfits. My kids are usually on set with me for shoots, and we’d find ourselves putting them in extra-extra-smalls so we could match. So, it is a natural progression for Ivy Park to introduce a selection of key silhouettes in children’s sizing." Folks bullied Bey into adding plus sizes to her Ivy Park line, and now her lines have become very inclusive size-friendly, which is a good thing looking at it from a business standpoint. Anyway, check out her newest commercial below.