Rihanna’s ‘Savage x Fenty’ could be coming to a high street store near you...

"B*tch better make me more money!"
Brick and mortar stores are becoming more and more extinct. So many high street stores have closed because the pandemic and lockdowns have caused a lot of people to turn to online shopping. This is why it is intriguing that Rihanna is aiming to take her billion-dollar online based lingerie business 'Savage x Fenty' to physical retail next year for growth strategy. This was confirmed by Savage x Fenty's co-president and chief marketing and design officer Christiane Pendarvis. The changing dynamics of the high street is not deterring Rihanna's ambitions. Oh we love to see it!