Beyoncé’s daughters Blue Ivy & Rumi star in the new Ivy Park ❝Halls of Ivy❞ campaign...

The newest trailer for Ivy Park's Holiday 2021 collection is out!

The spot sees Beyoncé twinning with her two daughters Blue Ivy 

and Rumi in matching houndstooth ensembles. 

The ❝Halls of Ivy❞ campaign also features a couple of NBA stars. 

 

Also starring in the commercial is Kobe Bryant's daughter Natalia and both of Reese Witherspoon and Ryan Phillippe's kids, Ava and Deacon. 

 

Beyoncé stays laying the groundwork to replace herself with... her selves. In a couple of years, Blue and Rumi will take over the Carter's billion dollar empire and serve as creative directors to all of mommy's business ventures!  ❝Halls of Ivy❞ will be available for 24 hours via adidas.com on December 9th before being released globally on December 10th.

Check out the trailer below. 

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