Cheryl premieres cheap & basic new video for ‘I Don’t Care’...

Cheryl mouthing "zero f***s given" in her 'I Don't Care' video explains the entire visual itself. Zero f***s was given, in deed.

The video was just really dull, basic and uninspiring. No storyline. No choreography. It's like she went on a summer vacation, shot some scenes on her iphone and then quickly put it together in say, 10 minutes? Probably not even that.
A waste of 4 minutes which had me counting down the minutes to its finish. Let's see what the performances (or that ONE compulsory X Factor performance) has to offer though.

Her new album 'Only Human' drops in November.

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