Rihanna is making “timeless” songs for new album...

For her new album, Rihanna is choosing artistic integrity over sales and instant chart hits. Apparently, she wants to record timeless music that she can perform in 15 years because she feels her current catalogue doesn't have that "forever" quality to it.
Her latest single 'FourFiveSeconds' with Kanye West and Paul McCartney is clearly her introduction to a more mature direction, but it did not blow up like her poppier hits of years past. Still, the fact that the song has managed to peak on the Billboard Hot 100 at #4 shows this is a risk Rihanna can afford to take.

Speaking to MTV News, she says:
“I’ve made a lot of songs that are really, really big songs. From the jump, they just blow up. And I wanted to kind of get back to — not that they weren’t real music, but I just wanted to focus on things that felt real, that felt soulful, that felt forever. I wanted songs that I could perform in 15 years; I wanted an album that I could perform in 15 years. Not any songs that were burnt out. I find that when I get on stage now, I don’t want to perform a lot of my songs. They don’t feel like me. So I want to make songs that are timeless.”
Good for her. Every artist should have this mindset to put out timeless songs during some stage in their career. Sure, many newcoming artists adhere to their label's demands of releasing commercial pop music at first. This is because they realise the importance of establishing themselves and creating their own success so later on down the line, they can put their foot down and say, "okay, it is now time for me to make the album I've always wanted to make." Rihanna is eight albums in, so she has more than enough power to go against the grain and defy label demands to carry on releasing radio friendly pop tunes just so that she can maintain her chart-topping streak. I am more excited than ever for R8. A more soulful Rihanna? Hell yeah!