Thursday, 16 April 2015

Rihanna releases ‘American Oxygen’ video to VEVO...

Embracing a more commercial platform...
It's been almost two weeks since Rihanna exclusively premiered her ‘American Oxygen’ video on Tidal. Now she's put the clip on VEVO today. The importance of streaming impacting a song's chart position is clearly something Rihanna is all too aware of since she is giving this the single treatment now. She should have done the VEVO premiere much sooner instead of prioritising the promotion of Tidal. But better late than never eh?