Video Premiere: Ariana Grande – ‘Focus’...

Sax-loving Ariana Grande debuted her new single 'Focus' today and it's as fun and catchy as it gets. 
The new cut deploys a retro funk vibe, mixed in with some soul-pop, an infectious melody and a driving saxophone. 

A backing voice, clearly inspired by James Brown can be heard shouting "Focus on me!" And I have to admit that despite sounding like a leftover cut from Christina Aguilera’s 'Back To Basics' era, this new bop is in deed a pretty cute song. 

The cut was written by Ariana, Ilya, Peter Svensson & Savan Kotecha, and serves as the first single from her upcoming third studio album 'Moonlight.' The music video is very  choreography-driven and it's big budgets all around (sans for that cheap looking wig). Seems like Rihanna isn't the only one benefiting from that Samsung sponsorship. 
 
Thoughts?

Toya

An opinionated blogger who says it like it is...

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