Rihanna's 'Fenty Beauty' pulls in unprecedented numbers

It only took one month for Fenty Beauty by Rihanna to generate a staggering $72 million in earned media value! Boss moves.
More impressively is that Fenty Beauty surpassed major cosmetics brands like NYX, Benefit and Urban Decay.

Rihanna's selling power is indeed, unprecedented. Having come third place, she is certainly coming for MAC's spot. In five years or so, her brand could have a net worth of at least a billion. Oh, what are us ladies going to do when Black Friday rolls around the corner and her products are nowhere to be seen on the shelves?! Check out the stats below.

"YOY" = year over year growth:

Over an 18 month period:

For just a month's period:

"M/M" = month to month:

Stats for a specific platform: