A lot of artists have gone the route of wiping their Instagram's clean whenever they're about to tease a new era. It's kind of become the new way of self-hyping yourself before announcing new music. The Weeknd did it a few days ago and now he's dropping a new single this Friday. This occurred within a one week timespan. Looks like Jesy Nelson has followed suit. She has deleted all of her Instagram posts, removed her profile picture and unfollowed everyone. Are we about to get a new single announcement within the next few days? Multiple sources spotted her shooting a new music video today and she's been in dance rehearsals throughout the week. And since she's self-hyping, there is no room for mediocrity. She needs to come hard or go home.
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