First look at Ciara's campaign for 'Keds'...

Making coin and expanding her brand outside of the music industry is the way to go for Ciara. She becomes the new face of footwear brand Keds.

In doing so, she joins singer Tori Kelly and actress Allison Williams. The project is being dubbed the Keds Collective. According to WWD, she is also producing a customized Keds collection in collaboration with Topshop (another brand that she fronts.) The brand’s Spring 2016 collection is expected to hit stores in March.

This woman is strictly business. She goes to white house dinners, fronts several brands and maintains a relationship with all the big fashion designers. It's pretty evident that Ciara is only suing Future for $15 million simply because he forced her hand. This was a drastic (but very necessary) measure to shut his ass up. Future slandering her name so publicly affects her brand and she will stop at nothing to protect it.


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