Video premiere: Lana Del Rey - 'Shades Of Cool'...

Somebody sure loves them a sugar daddy! Lana Del Rey premieres the cinematic visuals for promo single 'Shades Of Cool,' off her new album 'Ultraviolence.' The clip comes courtesy of director Jake Nava, and just like the theme of her 'West Coast' video, this dreamy Hollywood noir showcases Lana's forbidden love affair with an older man.

Lana's new album is set to top the Billboard 200 with predicted first week sales of 200,000 units. It currently sits at number two on the UK iTunes chart and she will promote it at Glastonbury festival next week.