Tuesday, 10 March 2015

Ciara premieres ‘I Bet’ video...

Ciara challenges her inner ballerina during the minimalist, clean cut visuals for new single 'I Bet.' The Hannah Lux Davis-directed video was very abstract and allowed Ciara to use her lean, post-baby body and fluent movements to express her hurt and emotions.
There was definetely an air of grace, elegance and artistic expression to the visuals. Nice in a way, but would have been more effective had the video featured a storyline and not just a simplistic performance piece full of beauty shots.