Samsung releases full promo for Rihanna’s 'ANTi' album...

Samsung debuted a commercial for Rihanna’s new album 'ANTi'  during last night’s broadcast of the American Music Awards.
Rihanna is seen discovering a key left behind by children in an old abandoned house. An R8 tag is attached to it. This reportedly holds a clue that leads to an Instagram account titled “iamthekeyholder.” The page is full of random images believed to hold some relevance to the album and its possible release date. 

Fans have been asked to register at for more clues about the album and vice versa. I have to say these games and giving fans the run around is not cool at all. I'm not here for it. Announce a release date already and be done with it, damn it!