Ciara becomes co-owner of rum brand line ❝Ten To One.❞

Ciara partners with Ten To One Rum to become an investor, co-owner, and director for the brand.
Rising entrepreneur Ciara is in her bag, adding yet another business to her name! She is finally coming to the realisation that music isn't the solid money maker it use to be (at least without sold out tours or a 90% fill rate). As she pushes closer to 40, she is seeing how wise it is to have back-up options. That way, her kids and her kids children will want for nothing. Sure, her husband Russell Wilson has enough money to feed half of Africa but Ciara is her own woman. She wants to build her own empire outside of music.