Snapshot: Beyoncé launches new campaign for 10th fragrance 'Heat Wild Orchid'...

Looking hot, Mrs B! Beyoncé unveils her new fragrance campaign for 'Heat Wild Orchid', which lands in stores this August. In the ad, she's rocking a Gucci fall 2012 floral applique gown.

Created in collaboration with Firmenich Perfumer Honorine Blanc, the scent combines notes of pomegranate, coconut water and boysenberry. It is also said to be an enticing, mouth-watering fragrance that emits a fierce, feminine energy! Hopefully, this sells better than her concert tickets and I have no doubt that it will.

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