Monday, 9 December 2019

Beyoncé for Elle Canada | IVY Park x Adidas debut

Bey's Elle shoot is pure vibes.
Elle magazine gave Beyhive the opportunity to pose the questions for Beyoncé  in their January 2020 cover star interview. The entire shoot was lensed by Bey's friend and collaborator Melina Matsoukas. The timing of the shoot is interesting. It was only yesterday her rep decided to shoot down rumours of an impending Vegas residency. Now it makes sense, because people would have been reading this new interview and wondering why there was no mention of it. Another reason is that she most likely didn't want such a massive rumour overshadowing her newest announcement today. That announcement being her purpose for using the issue to debut her new IVY Park x Adidas collaboration. The collection will be available from January 18th 2020.

I will discuss a portion of the interview shortly (read the interview in full here). But before I do, here is the photoshoot for her Elle editorial and a preview of what she's serving up with her new partnership with Adidas.

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IVY Park x Adidas:
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